As Betsson is such a long-standing and well-known brand, I must admit I had high expectations when signing up here. Offering sports betting, casino, live casino, poker and virtual sports, the variety on offer was what impressed me most initially. In this in-depth Betsson review, I’ll reveal what else impressed me at this highly regarded betting site.

Pros and Cons

Who Is Betsson Best For?

Betsson is suitable for a lot of players because it is such a complete offering. No matter if you prefer sports betting or casino play, this is a site that has so much to offer. Mobile players may prefer going elsewhere though if they cannot access the Betsson app. Similarly, big-money players might prefer a site with a larger starting bonus and some form of VIP program, which Betsson does not have.

Betsson Sports Betting Coverage

Betsson boasts an impressive collection of sports with over 40 options to choose from on their A-Z list. Offering a comparable number to most leading global brands, Betsson feels like they have enough coverage to satisfy almost all customers. You, of course, have all the ‘big’ sports covered, such as those highlighted below, but Betsson does not ignore less popular options either.

• American Football
• Baseball
• Basketball
• Boxing
• Chess
• Cricket
• Darts
• eSports
• Football
• Formula 1
• Golf
• Ice Hockey
• MMA
• Politics
• Rugby
• Snooker
• Specials
• Tennis
• Volleyball
• Winter Sports
• Cycling
• Entertainment
• GAA Football
• Handball
• Horse Racing
• Alpine Skiing
• Athletics
• Biathlon
• Floorball
• MotoGP
• Motorbikes
• Olympic Games
• Triathlon
• Bandy
• Futsal
• Aussie Rules
• Curling
• Lacrosse
• Speedway
• Table Tennis
• TV Shows and Movies
• Virtual Sports
• Water Polo
• Archery Shooting
• Badminton
• Beach Volleyball
• Cross Country Skiing
• Field Hockey
• Gaelic Football
• Gaelic Hurling
• Motor Sports
• NASCAR
• Nordic Combined
• Pesapallo
• Pool
• Rally
• Sailing
• Ski Jumping
• Squash
• Swimming
• Trotting

As you can see Betsson offer plenty of sports, so, no matter if you are a futsal fanatic or a lacrosse lover, you will find action to bet on here.

Football Betting

Betsson are extremely strong when it comes to football betting, covering a huge number of leagues and tournaments from across the planet. This also includes some of the top women’s leagues. It is common for the more major, top-flight competitions to come with some outright betting options too such as league winner or ‘to be relegated’. The choice of outright options is not often too large, though (often just two or three), so this is one area of improvement for Betsson.

Horse Racing Betting

Betsson has a separate horse racing page, so you will not find it on the A-Z list in the sportsbook. On the dedicated page, you will find worldwide race coverage, as Betsson are big on racing.

What I liked in particular about Betsson’s approach was the additional content available. Betsson highlights things such as the large market movers, best-backed runners, horses competing abroad, plus their own top tips. There is also a great variety of markets with various forecast bets commonly available, plus ‘head-to-head’, which pits two selected horses against one another.

Virtual Sports Betting

Open up the virtual sports page at Betsson and select ‘virtual games home’ from the left-hand menu to view an abundance of options. Here you will find masses of different football virtuals as well as other sports such as baseball, cycling, horses, speedway, tennis, basketball and golf! With over 30 options in total, powdered by developers such as Inspired, Betradar and Leap Gaming, customers have a degree of choice they will struggle to find elsewhere.

eSports Betting

Although some betting sites do not take eSports seriously, you cannot say this of Betsson. They cover a long list of various eSports games not limited to Counter-Strike, Dota 2, League of Legends, Valorant and Call of Duty. With over 10 games covered in total combined with global coverage and lots of betting markets, eSports betting is done extremely well here. Some match-ups even come with very useful and detailed match statistics showing key figures like team map win %, round win %, player k/d ratio and headshot %.

Betting Markets, Odds and Margins

What you will enjoy as a Betsson customer is a great choice of betting markets across popular sports like football, ice hockey, tennis, Formula 1 and basketball. The number of options can drop significantly for less popular events but this is the case no matter where you bet.

In addition to a great variety of markets, customers also receive fair odds on their bets. For many events, Betsson will give a fairly standard payout rate, something ranging between 91% and 94%. For some sports though, like football and basketball, you can find the payout percentage exceeding 95% or even 96%. Also, bear in mind Betsson has a range of ‘price boost’ bets which typically have their payouts increased by around 10%.

Betsson Live Betting

Despite covering so many live features, Betsson have managed to make its live betting page easy to use. Each sport has a separate page and each competition within it has its own collapsable section.

Thanks to the filtering options, you can clearly see how many markets are available, and you can change the market you want to see odds for across matches. Additionally, there are live statistics for almost every game.

On the topic of markets, you will find plenty of possibilities at Betsson live betting. The vast majority of events have at least 10+ markets, and many comfortably exceed this threshold. Despite this, it is easy to filter through markets and place bets.

Top Betting Features

Betsson players enjoy some top betting features that stand up well to what is available at rival brands.

• Bet builder – Any sporting event with a blue building block indicates it comes with a bet builder. Through this great feature, users can combine several markets within one event to create a multi-leg bet relating to one match. Bet builders regularly support a huge range of markets too, giving you great scope to shape your bets how you want.
• Cash out – Betsson make cashing out a possibility for many bets. They mark all eligible markets with a blue cash (dollar) symbol so you know which you can cash out and which you cannot.
• Live streaming – You can live stream quite a few events at Betsson. Many are eSports fixtures but not exclusively as Betsson does include “real” event streams too. Helpfully, you can see all events that come with a stream with just a click of a button. On the live betting page, simply select the play icon in the top left corner.

How to Place a Bet at Betsson

Here is how you complete the simple task of placing a bet at Betsson.

1. Use the search box to find a competition, team or player you want to bet on. Alternatively, find it using the menu options down the left-hand side.
2. When you have found the relevant fixture, click on it to show the available markets.
3. You can use the market categories to help find the bet you want and once located, click the odds you want to back.
4. Selecting the odds will add that selection to your betslip.
5. You can repeat this process if you want to place a combo or system bet.
6. When finished, open the betslip and enter your stake on the relevant single, combo or system bet option. Once happy with it, click the green ‘Place bet’ button below.

The betting process is, in my opinion, both intuitive and efficient. The combination of ways to find markets and specific bets proves particularly useful.

Betsson Compared to Other Bookmakers

To me, Betsson feels substantially larger than your standard bookmaker. When taking into account things such as markets, fixtures (both live and prematch) and features, the level of choice is well above average. The number of sporting promotions is a little more standard but we must give Betsson full credit for their exciting and high-paying leaderboards.

Betsson Casino – Top Games and Features

Betsson has thousands of games to keep its customers entertained. As well as constantly updating their library with new titles, they also ensure there is great game variety. Whether you want table games, crash games, video poker, slingo or scratchcards, you will find them all here.

Betsson are particularly strong on non-live table games as the selection far exceeds what most casinos provide. There are many blackjack and roulette options, plus the likes of baccarat, hold’em, hi-lo, brag, stud poker and craps.

Slots remain the easiest thing to find at the Betsson casino, though, and they come in many forms. You can choose from Megaways, jackpots, drops and wins, or just your most standard video slot. The selection may be huge, but you can try most games out for free in practice play before betting real money.

Over at the live casino, Betsson continues to impress. The number of available games fluctuates throughout the day, but typically there are several hundred. With the likes of Evolution, Ezugi, Pragmatic Play and BetGames providing the environments, players get a premium experience no matter which virtual seat they take.

Betsson does have a separate casino welcome bonus, but it provides the same rewards as the sports one. So it doesn’t actually matter which one you choose when you can use the funds to bet on sports or play casino.

Mobile Gambling Options – Is There a Betsson App?

Betsson have developed an Android and iOS app but its availability depends on your location. If available, it is something you can download from your local Google Play or Apple Store. Whether you use an app or the Betsson mobile site, betting on your smartphone is easy.

This is a brand with lots of mobile experience and they have really customised their offering to fit on smaller screens. Personally, I found it to be almost as easy as betting on the desktop site.

Registration Process and Account Verification

To get started at Betsson, just follow these steps.

1. Start by clicking ‘Create Account’ in the top right corner.
2. Enter your account credentials (email address and password).
3. Further down the page, you will need to add your personal details, including address, date of birth and name.
4. Select a daily, weekly, or monthly deposit limit if you would like one.
5. Tick to confirm you accept the site’s terms and conditions before selecting the green ‘create account’ button underneath.

For many locations, you will not need to provide any verification documents during or after registration. Betsson may request them at some point but it is not something they ask for as standard. As they didn’t request verification documents from me, I have no personal experience of the process, but others have reported it being very easy.

Betsson Welcome Bonus up to €100 Bonus + €30 in Free Bets

The Betsson welcome offer is a large package spread over a new customer’s first six deposits. First-up players will receive a 100% deposit bonus (up to €100), 50 free spins and a €5 free bet when depositing €10 or more. Just ensure you do not deposit using Paysafecard, Neteller, or Skrill, as these do not qualify.

After this, each following €10+ deposit will see players given 50 free spins and a €5 free bet. This will apply to the next five deposits, giving players a maximum total of 300 free spins and €30 in free bets. The following wager requirements apply to each bonus: free bets x1, free spin winnings x25, deposit bonus x8 (sports betting) or x35 (casino/live casino).

Even with these wagering terms, this remains a great bonus partly because you get both sports and casino rewards. At most sites, you have to pick one or the other.

Payment Options – Deposits and Withdrawals

You can deposit and withdraw using a range of popular payment methods at Betsson. Just be aware that the exact options available will vary depending on your location. The average deposit time is less than a minute while withdrawals are also processed swiftly. Betsson aim to process any withdrawal request in 24 hours meaning many payments will clear within a couple of days, as you can see below.

• Deposit Methods
• Withdrawal Methods

Payment Method	Deposit Minimum	Deposit Maximum	Time for Deposit
Visa	€10	€10 000	Instant
MasterCard	€10	€10 000	Instant
Maestro	€10	-	Instant
Neteller	€10	€45 000	Instant
Skrill	€10	€45 000	Instant
Trustly	€10	€100 000	Instant
Paysafe Card	€10	€200	Instant
LuxonPay	€10	€2000	Instant
MiFinity	€10	€2500	Instant
Bank Wire Transfer

Payment Method	Withdrawal Minimum	Withdrawal Maximum	Time for Withdrawal
Visa	€20	-	2-5 days
MasterCard	€20	-	2-5 days
Maestro
Neteller	€20	-	Instant
Skrill	€20	-	Instant
Trustly	€20	-	1-3 days
Paysafe Card
LuxonPay
MiFinity	€20	-	1-3 days
Bank Wire Transfer	€20	€10 000	2-7 days

Although there are a lot of convenient options I prefer using my Visa debit card or Paypal account. Partly this is because there is such a small chance of any complications or delays with either.

How Helpful is Betsson Customer Support?

As far as customer support goes at betting sites, Betsson is up there with the very best. You can tell this by the number of EGR awards they have received for their customer service. Recently they scooped the awards at the 2023 EGR Operator Awards, the 2023 EGR Nordic Awards and the 2023 Swedish Gambling Awards.

On the live chat system, the average wait time is a mere 30 seconds before you get to talk to a friendly and helpful support agent. Betsson even handle emails quickly, responding to most enquiries in under an hour. This is what they promised, and it proved to be true in my experience as well.

Security and Licensing

Betsson is a very well-licensed brand as they have several licences from the Malta Gaming Authority which each cover different jurisdictions. They also have local licences where appropriate, such as in Sweden.

As well as complying with the regulators, Betsson operates using the standard security protocols you would expect from a long-standing brand. This includes PCI DSS compliance, which shows payments are secure.

I also know that Betsson is approved by eCOGRA. This seal of approval shows that not only are games fair, but “players are protected, and monetary deposits are safe”.

Betsson Responsible Gambling Features

At Betsson, players can set up a daily, weekly or monthly deposit limit at any time. Any adjustment to the amount has a 24-hour cool-off period though. In addition to this, players can establish a time-out period or self-exclude themselves if they want a longer break. A self-exclusion period ranges from six months to indefinitely, and during this time, they will not be able to log in or receive any marketing communications. You can find all these options in the ‘responsible gambling’ section of your account.

Swedish residents can set session time limits, but this is not available to players residing elsewhere.

User Experience and Feedback

Betsson fares well on dedicated website reviews written by experts but less so when it comes to player feedback. That said, there is not a huge amount of negative feedback compared to some other brands, especially considering Betsson’s size.

Many of the negative points are more than five years old and relate to issues that have since been fixed. Others relate to problems with deposits and withdrawals, a common complaint with any large global betting brand.

Although problems can occur, they only do so in a tiny minority of cases. All other players pay money in and out without any difficulties, as Betsson is a legitimate and safe site.

History and Background of Betsson

Betsson’s history dates back to 1963. This is the year Bill Lindwall and Rolf Lundstr?m established AB Restaurang in Sweden. The company would later change its name to Cherry, which among other things, began operating slot machines in Europe. Cherry went on to buy a stake in the British sports betting company Betsson in 2003 and the remaining shares in 2005. They also owned NetEnt (Net Entertainment) before distributing it to shareholders in 2005.

Since then, Betsson has become a company owning many other gaming brands, such as Betsafe and NordicBet, and one that features on the Nasdaq Stockholm. They reported revenues of €948m in 2023 and employ around 2,000 people.

Our Verdict and Rating – Why You Should Bet at Betsson

The main reason that Betsson stands out to me is that it lacks any real weakness. This is not to say it cannot be improved, but it has no major flaws or limitations. Across areas such as customer service, sports coverage, betting markets, casino games, live casino, and promotions, this is a brand that truly manages to impress. When also factoring in its trustworthy reputation and safety, Betsson is well worth trying out for any keen sports bettor or casino player. That’s why my final rating for Betsson is 4.4/5.

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